Getting a return?

Us: Do you go to business lunches, conferences, industry meetings?

CEO: Yes, of course, networking is important.

Us: It is. But do you ever stop and calculate the direct costs of that lunch and travel + the opportunity cost of your time?

Evaluate that against the handshakes and conversations.

Connect that to a future introduction.

From someone who wasn’t there.

CEO: No, that’s an odd way of looking at it.

Us: Yes and No. Relationships take a long time, and they can become valuable.

However, each time you went to a function or networking occasion, you were investing time and money.

You were talking about yourself and your business. How you could solve people’s problems.

Brand building.

After all, people cannot do business with you if they don’t know about you.

CEO: Right.

Us: So, you still did it. Even though you couldn’t attribute business outcomes to any particular event.

It’s the same with your marketing.

It’s an investment portfolio.

It’s best to take a portfolio view of marketing and play the longer game. Individual investments could either fail, break even, or deliver a positive return. A rare few could deliver stellar returns.

It’s like Hollywood movies, venture capital, new business ventures.  You can’t tell what will work or not at the start. You can apply best practice and due diligence, but you cannot predict the outcome.

But those industries still persevere, and make money.

It’s the same with your marketing. The only valid question is: over time, does the totality of activity deliver a return?

We do. 

So if you need help with your marketing strategy, get in touch. It all starts with a conversation.

Contact Alex on 02 4023 5958 or email alex@deliveringresults.com.au.